Luis Rivera

Meet our Founder and CEO

Luis Rivera is the Founder and CEO of Collective Strategies, a Los Angeles based Minority Small Business Enterprise (MBE/SBE), created to provide local social, economic, and workforce development for marginalized communities in key underrepresented industries/networks.

Collective Strategies is committed to promoting fairness, justice, opportunity, and equity in the design and implementation of cannabis related public policy, enforcement, and economic and workforce opportunities. “For the People and by the People!”

Mr. Rivera strongly believes that “it is the responsibility of the Government and the corporate sector to provide economic access and opportunities for people who were disproportionately impacted by the ‘war on drugs’ based on class, race, and gender in the U.S.!”

As a licensed Cannabis Event Organizer with the State of California (Cannabis Event Organizer Lic.#: CEO14-0000035-LIC), Collective Strategies promotes the responsible advancement of the legal cannabis economy and marketplace by working with the industry, small businesses, and local municipalities and authorities to coordinate professional, business and consumer expo’s, policy summits and conferences, festivals, concerts, community events, and other public and private events (for more information visit,

In October 2018 Mr. Rivera Co-Founded Social Equity LA, which provides an online and in-person network that provides free, accurate, and timely information on the legislative enforcement, economic, and workforce opportunities in the cannabis industry for individuals who qualify for the Social Equity Programs in the State of California and the City of Los Angeles.

Mr. Rivera has a Bachelor’s degree in Sociology and a Masters degree in Public Administration from California State University of Los Angeles. Mr. Rivera has over 15 years of experience in the public sector, serving the communities South LA, Watts and Compton, and recently served as Mayor Eric Garcetti’s Community Business Manager in the Office of Economic Development and as an Area Representative in the Office of Public Engagement, from September 2015 to March 2019.